4 Signs Your Site Needs Revamping
Some signs are more obvious than others. But whatever the underlying issues may be, it’s likely time to to revamp your company website if any of the following sounds familiar:
1. Your site isn’t responsive.
Over the past few years, mobile devices—including smartphones and tablets—have exploded across the technology scene. Though they were once intriguing gadgets used only by tech-savvy individuals, they’ve moved into the mainstream and are now quite common. A major percentage of Web traffic originates from mobile devices these days. The problem for webmasters and business owners is that managing websites so they appear properly on both mobile and regular sites is difficult, frustrating and time-consuming—but it’s critical if you want to stay in the tech loop with your customers. Non-responsive sites are being phased out, and your site should be right on top of that trend.
2. Your site contains unused features.
When you launch a website, it can be difficult to tell which features are necessary and which are superfluous. Additionally, features, functions and pages that were useful when you started out may no longer have value now that some years have passed. Are portions of your site little more than wasted space? If so, it may be time to eliminate them and redesign.
3. The purpose of your site has changed.
Much the way features might have changed over time, your site’s entire purpose could be different from what it was in the past. For example, you might have originally launched your site to display company and product information; but now it might need to serve as an e-commerce site. If that’s the case, it needs to be completely revamped and rebranded for optimal usability.
4. You’re experiencing a high bounce rate.
Of all the metrics covered by Google Analytics, your site’s bounce rate may be the most important statistical takeaway. This number measures the percentage of site viewers that leave your website after viewing just one page. Bounce rates above 75 percent are generally considered high and likely indicate larger, underlying issues.
Successful companies consistently maintain aesthetically pleasing websites that have low bounce rates. Do you have difficulty doing both of these simultaneously?
If so, you aren’t alone. Far too many sites neglect to maintain an attractive layout and design while also reducing their bounce rates.
These are just a few reasons why your business needs to keep their online business front up to date. If you would like to see what we have done for our clients and what we can do for you, please give us a call!