Christopher Smith
Date: 01/08/2026
PostCurious Hiring Team
Re: Marketing Manager
Hi Rita and Chelsea,
I’m Christopher Smith, an Indiana-based business owner, marketer, and builder. I run Wabash Marketing and I also own Lavish Luxe Boudoir. I’m reaching out because PostCurious feels like the kind of team I work best with. Small, dedicated, high trust, and craft-driven.
I also genuinely love the world you’re in. Puzzles and board games are a real part of my life. Two favorites are The Keep (Kickstarter) and Betrayal at the House on the Hill. I also play Dungeons and Dragons and One Night Ultimate Werewolf. I think in “player journeys” naturally: hook, discovery, payoff, next step. That mindset translates cleanly into marketing for puzzletales.
Professionally, I cover the full stack of marketing responsibilities you listed. I write and design content for social media, create visual assets including photography and lifestyle visuals, run Meta ads with testing and optimization, build content calendars, and write email campaigns and newsletters. I also build and manage websites, and I’m comfortable with the operational side that keeps a small team moving: CRM pipelines, automation, and reporting.
If you want a Marketing Manager who can generate great creative, ship consistently, and still respect work-life balance, I’m that person. I included a portfolio link that shows real posts, websites, Meta reporting examples, and systems work. I’d love to talk through your goals for the next year and where the biggest leverage points are for PostCurious.
Christopher Smith
Summary
Business owner and marketing manager with 12 years running Wabash Marketing and hands-on experience across creative production, paid social, email marketing, web design, and automation. I create great marketing that reads human, looks on-brand, and stays consistent without burning out a small team. I also bring a puzzle and board game mindset that fits narrative products: clear hooks, smart structure, and satisfying next steps.
Experience
Founder and Marketing Lead
Creative and performance marketing across multiple industries, plus web and systems work.
- Built and executed multi-channel marketing: social content, Meta ads, email campaigns, web updates, and reporting.
- Created on-brand visual assets including graphics, photography, and campaign creatives.
- Implemented CRM pipelines and automation systems to reduce dropped leads and improve follow-up consistency.
- Managed ongoing website updates and conversion-focused landing pages.
Owner and Marketing Lead
Premium boudoir brand ownership including marketing strategy and execution.
- Owned brand voice and creative direction for campaigns, social posts, and website presentation.
- Produced photography and visuals aligned with a premium aesthetic and conversion goals.
- Built repeatable marketing rhythms: content planning, launch-style promotions, and nurturing follow-up.
Marketing and Web
Community growth, trial conversions, and event marketing support.
- Created social content built for local reach, engagement, and clear calls to action.
- Designed and managed the website to communicate offerings quickly and drive inquiries.
- Promoted community events including Tap Cancer Out with story-driven copy and logistics clarity.
Marketing and Web
Manufacturing-focused website design and credibility marketing.
- Designed and managed a site focused on clarity, trust, and easy access to information.
- Supported ongoing updates that keep the brand current and decision-maker friendly.
Event Marketing and Content
Event promotion including FEZtival of Trees and related community events.
- Wrote and published event posts balancing hype with detailed logistics and family-friendly framing.
- Supported audience growth through consistent content and share-worthy announcements.
Marketing, Team Building, and Gamified Culture Initiatives
Weekly team-building and culture support alongside marketing responsibilities.
- Led recurring team-building sessions that used puzzles, game mechanics, and friendly competition.
- Improved engagement with simple, repeatable formats that fit the work rhythm.
- Supported marketing execution where needed with creative, copy, and operational follow-through.
Education
Indiana State University
Bachelor’s Degree in Computer Science and Marketing
Interests
Board games and puzzle adventures. Favorites include The Keep (Kickstarter) and Betrayal at the House on the Hill. Also: Dungeons and Dragons, One Night Ultimate Werewolf, escape-room style experiences, and systems-heavy strategy games.