Christopher Smith — Marketing Manager | Highly Succeed
Marketing Manager Application 01/08/2026

I build marketing systems that are measurable, repeatable, and easy for teams to run.

Multi-channel strategy + execution
Content, ads, email, web, CRM
Reporting, optimization, ROI
Cross-team + vendor leadership

Highly Succeed is already positioned as a team that blends artistry + technology across digital solutions. My edge is taking that capability and turning it into a consistent growth engine: clearer positioning, tighter offers, smarter campaigns, and performance storytelling leadership can act on.

How I would drive growth at Highly Succeed Portfolio
csmith@wabashmarketing.com
217-304-5213
LinkedIn

Why I’m a strong fit for Highly Succeed

The Marketing Manager role calls for someone who can lead strategy, execute across channels, collaborate with delivery teams, manage partners, and report outcomes — consistently. That’s the exact lane I’ve lived in across multiple businesses for years.

Candidate focus: measurable growth
Style: clean, direct, high-output

How I operate (in plain English)

I don’t just “run marketing.” I build a system where every channel has a job, every campaign has a hypothesis, and every week has a measurable improvement. When leadership asks “what happened?” you’ll have a clear answer — and a clear next move.

Positioning that sells without begging Translate technical capabilities into outcomes buyers actually want: speed, risk reduction, clarity, ROI.
Campaigns built like experiments Creative briefs → launch → measurement → iteration. No guessing. No “set it and forget it.”
Systems that make follow-up inevitable CRM workflows, automation, and reporting so leads don’t slip, and wins get repeated.
Performance storytelling leadership can trust Dashboards + insight updates that connect activity → pipeline → revenue.

Snapshot of my background

B.S. Computer Science + Marketing Indiana State University — technical + buyer psychology.
Built + managed multiple brands Lavish Luxe Boudoir (2y), Wabash Marketing (12y), JGBJJ (5y), KIHM (2y), Shriners (3y).
Full-stack marketing tool comfort Email platforms, CRMs, Adobe Suite, video editing, analytics & automation.
Systems thinker (even for fun) Favorite games include The Keeyp (Kickstarter), Betrayal at the House on the Hill, D&D, One Night Ultimate Werewolf.
The value I bring to Highly Succeed Your delivery team already creates strong digital solutions. I’ll make sure the market actually sees it, understands it, and converts — consistently.

What I would build at Highly Succeed

A clean, repeatable engine that turns your services (IT Consultancy, Cyber Security, Development, UX/UI Strategy) into predictable demand — across web, content, email, social, and paid channels.

Goal: pipeline growth
Method: systems + creative

1) Positioning + offer clarity

Tighten the story: who you serve, what problems you solve, and why Highly Succeed is the safest bet. Especially for high-stakes categories like cyber security and custom development.

ICP + segmentationLGUs, SMBs, mid-market, vertical solutions.
Service packagingClear bundles + outcomes + proof per service line.
Messaging guideConsistent tone across web, ads, decks, and email.

2) Conversion paths that scale

Every channel should drive to a next step: consult request, qualification, demo, proposal. We’ll build landing pages that match each segment and each service.

Landing page libraryOne framework, multiple variants, fast iteration.
Email sequencesNurture, case study drops, re-engagement, follow-ups.
Sales enablementOne-pagers, decks, and “why us” proof modules.

3) Performance loops (the unfair advantage)

The difference between “marketing activity” and “marketing growth” is measurement + iteration. Weekly insights, monthly strategy adjustments, and transparent ROI.

Reporting cadenceWeekly highlights → monthly deep-dive → quarterly roadmap.
Creative testingOffers, angles, CTAs, pages, and audiences.
OptimizationSEO pages, PPC, paid social, email deliverability, CTR/CVR improvements.

30 / 60 / 90 day plan

A realistic ramp that drives momentum quickly while setting Highly Succeed up for long-term, compounding growth.

First 30Days
Audit + focus + quick wins
  • Meet stakeholders across delivery, sales, leadership; align on targets and constraints.
  • Audit current web funnels, SEO baseline, paid/organic performance, email assets, and CRM flow.
  • Create “message map” for top services (IT consultancy / cyber / dev / UX/UI) + target segments.
  • Ship 1–2 conversion upgrades fast (landing page revamp, CTA clarity, consult request flow).
  • Stand up a clean weekly reporting rhythm: what we did → what happened → what’s next.
Days 31–60Build
Launch the growth engine
  • Deploy a landing page library (per service line / segment) with A/B-ready structure.
  • Launch a lightweight content + email cadence (case studies, insights, “how we do it differently”).
  • Implement CRM improvements: lead stages, follow-ups, nurturing, and handoff automation.
  • Kick off targeted paid campaigns where it makes sense (remarketing, high-intent search, lead gen).
Days 61–90Scale
Optimization + predictable pipeline
  • Double down on top-performing segments and channels; cut noise without ego.
  • Expand the case study pipeline and turn delivery wins into sales assets.
  • Roll out a quarterly campaign calendar aligned to business objectives and seasonality.
  • Improve reporting clarity: pipeline influence, conversion rate lifts, CPA/ROAS where relevant.
What success looks like (early) Clear messaging, stronger conversion paths, faster speed-to-lead, and a reporting cadence leadership trusts.
What success looks like (90+) Predictable pipeline growth — plus a repeatable campaign machine that keeps improving month over month.

Proof (recent work snapshots)

A few real examples that show the type of work I ship: web experiences, paid results visibility, and CRM/pipeline systems. (All images are live URLs and will render as-is.)

Lavish Luxe Boudoir web design snapshot
Web Design — Lavish Luxe Boudoir High-conversion, brand-forward experience design
Jason Gonzalez Brazilian Jiu-Jitsu web design snapshot
Web Design — Jason Gonzalez BJJ Clear navigation, local intent, and conversion-first structure
KIHM Metal Technologies website snapshot
Web Design — KIHM Metal Technologies B2B clarity: credibility, services, and lead capture
Meta Business Insights snapshot
Social Marketing — Meta Insights Channel visibility + decisions based on signals
Pipeline automation and programming snapshot
CRM / Lead Gen — Automation Less manual follow-up, faster response, cleaner tracking
Meta Ads Results snapshot
Paid Social — Results Snapshot Creative + testing + optimization
CRM Pipeline snapshot
CRM Pipeline Visibility Pipeline stages, ownership, and next-action discipline

Tool stack & platforms I’m fluent in

I’m comfortable owning the entire marketing operating system — or plugging into what you already use — while keeping the team aligned with clean processes.

CRM / Workflow

Close, Pipedrive, HubSpot, Monday (plus automation and integrations as needed).

Pipeline designStages, SLAs, ownership, next action.
AutomationNurtures, reminders, lead routing, follow-up sequences.
ReportingWhat drives pipeline, what stalls it, and why.

Email / Campaign Ops

Mailchimp, Constant Contact, Instantly, Flodesk (plus deliverability common sense).

Lifecycle sequencesLead → nurture → win-back → retention.
Copy + creative briefsClear message, one CTA, no fluff.
A/B testingSubject lines, angles, offers, landing pages.

Creative + production

Adobe Creative Suite (full suite) • Video editing (Sony Vegas) • Web + landing page production • Analytics and tracking.

Design that convertsModern, clean layouts with strong hierarchy.
Video + social assetsFast turnaround, consistent brand feel.
Brand consistencyGuidelines, templates, repeatability.

Ready to talk? I’ll bring the plan, the execution, and the reporting.

If you’re hiring a Marketing Manager to drive brand awareness, lead generation, and measurable growth, I’d love to speak with you. I can start by walking through a quick audit + a 90-day roadmap tailored to Highly Succeed.

Strategy → execution → optimization
Multi-channel: web, email, social, paid
CRM + pipeline visibility
Email: jfuentes@highlysucceed.com View Portfolio Connect on LinkedIn
Tip: if you want, I can also provide a one-page PDF version of this for quick internal sharing.
Christopher Smith • Marketing Manager • Terre Haute, IN (US)
csmith@wabashmarketing.com • 217-304-5213
Accent color: #2ea2cc

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