Chris Smith. Marketing Portfolio
Chris Smith. Portfolio Indiana, US Business owner Father of 3
Entrepreneur and wearer of many hats. I run brands, write the copy, create the visuals, build the sites, run the ads, and build the systems. I also love board games, puzzles, and cerebral games. That puzzle mindset is a real advantage in marketing.

Hi Rita and Chelsea. I build brands with a puzzle brain.

I’m Chris. I’m a business owner, entrepreneur, and a family focused father of three. My brain runs fast and wide. ADHD is a real advantage for me in creative work because I can connect ideas quickly, keep momentum, and ship. I genuinely love board games, puzzles, and anything cerebral. I play thinking games with my kids constantly, and I’ve even run weekly team building activities that were gameified and puzzle based.

I also own Lavish Luxe Boudoir. That gives me real world experience with what happens after the post goes live. Leads, follow ups, ads, calendar management, systems, and making sure the marketing pays for itself. I can do the creative, the operations, and the execution. The work below is a snapshot of what I create and manage. It is great marketing, but more importantly, it is marketing that is actually usable by a small team.

Social posts and creative that reads like a real human
Photography and visual asset creation
Meta ads manager comfort and iteration
Email style narrative campaigns
Website design and ongoing management
CRM pipeline and automation systems
Event marketing and community turnout

Why the puzzle and board game angle matters

A good puzzle respects the player. It guides them, keeps them engaged, and makes the next step feel rewarding. Great marketing is the same. Clear hooks, clean structure, and a satisfying next action that feels natural. I build campaigns and content like that because I actually enjoy the craft.

Social media posts and creative

Full, readable examples of real posts and visuals. Images are displayed without cropping. This is the actual copy and creative work, presented like a social feed so it is easy to review quickly.

Mortal Kombat. Work stress vs mat stress

Post copy

Work stress feels huge… until you’ve got a grown man trying to turn your Tuesday into Mortal Kombat. 😅 Deadlines. Emails. Meetings. They hit different when you’ve spent the last hour fighting for underhooks and breathing through pressure. 🧠 Jiu-Jitsu doesn’t just train your body. It trains your nervous system. You learn how to think when your lungs are burning. How to stay calm when you’re uncomfortable. How to solve problems when your brain is yelling “NOPE.” 💪 And somehow… that makes everything else in life feel more manageable. ✅ Message us today for a free trial class. 📩 If you enjoy it, pay for one month and get the second month free. 🔥

Open image URL
Mortal Kombat BJJ post creative
https://wabash.marketing/wp-content/uploads/2026/01/mortal-combat.png

Tap Cancer Out. Roll-A-Thon community event

Post copy

On Saturday, December 13th our mats mean more than ever. 💜🥋 Jason Gonzalez Brazilian Jiu-Jitsu is once again hosting our annual Tap Cancer Out Roll-A-Thon. One full hour of non-stop jiu-jitsu to honor those fighting cancer who don’t get to “take a break.” This year, we’re also rallying around one of our local jiu-jitsu teens, Lilly. She attends Risen Jiu-Jitsu in Terre Haute. Different gyms, one community. We’re competitors on the mats and teammates in life. Many of you have already heard her story. She’s been in and out of the hospital, undergone intense treatments, and even had a leg amputated… and she still loves jiu-jitsu and keeps fighting with a strength that inspires all of us. 💪💜 #lillystrong At the event we will have a donation jar for Lilly and her family. If you’re able, we’re collecting: 💵 Cash donations 🛞 Gas gift cards 🍽️ Food gift cards These will go directly to Lilly’s family to help with travel, meals, and the financial strain that comes with her treatment and time off work. 👉 How you can help: Come roll for the full hour in our Tap Cancer Out event Come spectate, cheer, and support because the energy means a lot Bring a cash or gift card donation for Lilly’s family Or donate to the global Tap Cancer Out fundraiser, which we proudly support every year It’s going to be a fun, high-energy hour of jiu-jitsu dedicated to fighters like Lilly who show us what real toughness looks like. 📍 Jason Gonzalez Brazilian Jiu-Jitsu 📅 Saturday, December 13th 🙋‍♂️ Everyone is welcome including teammates, friends, family, and anyone who wants to support Come roll. Come cheer. Come donate. Let’s show Lilly and our jiu-jitsu family just how strong this community really is. 💜🥋 #TapCancerOut #lillystrong #JGBJJ

Open image URL
Tap Cancer Out post creative
https://wabash.marketing/wp-content/uploads/2026/01/jgbjjtapcancerout.jpg

Lavish Luxe Boudoir. New Year campaign

Post copy

🚨 THIS IS NOT FREE. 🚨 …and that’s exactly why it matters. Because “free” is easy to ignore. Free gets scroll-passed. Free doesn’t require you to choose yourself. This is New Year’s only. It’s for the woman who’s tired of waiting for the “right time” to feel confident again. The one who: keeps showing up for everyone else holds it together even when she’s running on empty looks in the mirror and only sees what she should fix says “maybe someday” like it’s a plan Here’s the truth: you don’t stumble into confidence. You invest in it. You decide it. So for New Year’s ONLY, we’re offering $1000 off your Lavish Luxe Boudoir experience. Not because we’re discounting your worth… …but because we want you to start 2026 with proof. Proof that you’re still in there. Proof that you’re powerful. Proof that you’re not “too late,” “too busy,” or “too anything.” ✨ What you’ll walk into: Professional pampering, guided posing, hype + support the entire time, and images that make you stop and say: “Oh. There she is.” If you’ve been waiting for a sign… this is it. Comment “NEW YEAR” or DM us “NEW YEAR” and we’ll send the details + how to claim the $1000 off before it’s gone. 🖤✨

Open image URL
LLB New Year post image
https://wabash.marketing/wp-content/uploads/2026/01/llb-new-year.jpg

Lavish Luxe Boudoir. Monochrome Monday engagement

Post copy

🎨 It's Monochrome Monday, y'all! 🖤⚪ Which vibe are you feeling with this one? 😎 We've got our fave picked. Can you guess it? @followers

Open image URL
LLB Monochrome Monday post image
https://wabash.marketing/wp-content/uploads/2026/01/llb-monochrome-monday.jpg

FEZtival of Trees. Opening announcement

Post copy

✨🎄 IT’S OFFICIALLY OPEN! 🎄✨ We just did the ribbon cutting and the trees are LIT. FEZtival of Trees is officially underway starting TODAY! 🙌🎩 Come stroll through a winter wonderland of fully decorated Christmas trees & gift displays, all donated by amazing local businesses, groups, and friends of Zorah Shrine. Bring the family, grab some cocoa, and soak up the holiday magic! 🎅🌟 Here’s how it works: 🎟️ Admission: $2 (ages 13+), Kids 12 & under are FREE 🌲 Tree tickets: $1 each 👉 Drop your tickets in the buckets for the trees you want to win. If your ticket is drawn on Sat 11/29 after close, you win the whole display. Tree, décor, AND gifts! 😱🎁 📅 Dates: November 22–29, 2025 📍 Zorah Shrine Country Place 4500 E. Temple Ave, Terre Haute 👧 Free Kids Activities on select days: • Cookie decorating 🍪 • Ornament decorating 🎨 • Holiday coloring 🖍️ • Pictures with Santa (taken by you 📸) This is fun, affordable, totally family-friendly, and it supports the mission of Zorah Shrine. 💛 So come on out anytime this week. We’re open and ready for you! Tag your people, share this post, and stop by to kick off the holidays FEZtival-style! 🎩🎄✨ 📞 Questions? Call the Shrine Temple: (812) 232-8232

Open image URL
FEZtival of Trees post image
https://wabash.marketing/wp-content/uploads/2026/01/feztival-of-trees.jpg

Websites designed and managed

I build and manage websites as living marketing assets. Mobile friendly, clear structure, and easy to maintain. Here are three examples with screenshot visuals and live links.

Lavish Luxe Boudoir website screenshot

Lavish Luxe Boudoir

I own Lavish Luxe Boudoir. The site supports premium positioning, storytelling, and conversion flow tied directly to real business outcomes.

Jason Gonzalez Brazilian Jiu-Jitsu website screenshot

Jason Gonzalez Brazilian Jiu-Jitsu

Designed to communicate class offerings quickly and convert interest into trial bookings. Built to pair with social content and local community marketing.

KIHM Metal Technologies website screenshot

KIHM Metal Technologies

Manufacturing focused website built for credibility, clarity, and trust. Clean presentation and easy access to information for decision makers.

Meta ads and analytics

I work inside Meta Ads Manager and reporting with confidence. I watch performance, look for trends, and iterate fast. I treat creative like a testing engine and build a rhythm that a small team can actually maintain.

Meta Business Insights example

Performance visibility for decisions. Useful for reporting, trends, and content direction.

Meta Business Insights example image

Meta Ads Results example

Snapshot style reporting used to guide testing. Helps decide what to scale and what to replace.

Meta Ads Results example image

Automation and CRM systems

I build systems that keep marketing execution organized and repeatable. CRM pipelines, automation, and process visibility reduce dropped leads and reduce chaos.

Pipeline automation and programming

Systems thinking that reduces busywork and improves consistency with clear automated flows.

Pipeline automation and programming image

CRM pipeline example

Pipeline clarity for better follow up, fewer dropped leads, and better forecasting.

CRM pipeline example image