A predictable lead → quote → order engine for screen printers.
Wabash Marketing runs an end-to-end growth system for a single screen printing shop at a time: CRM setup, outbound + nurture email, landing pages/SEO, social ads, and sales enablement— built around verticals that consistently buy apparel: Race Directors, Labor Unions, and Special Events (including haunted houses).
This page explains the full system, scope, and operating rhythm—so expectations stay clear and results stay measurable.
Partnership Model
One Shop
Full attention + end-to-end accountability.
Focus Verticals
3 Lanes
Races • Unions • Special Events.
Protects
Lead ROI
No lead left unworked.
Wins With
Systems
Fast approvals • tight follow-up.
Performance Snapshot
- CRM as source of truth (ownership + follow-up rules enforced)
- Vertical-specific messaging (buyers felt “this is for me”)
- Quote follow-up loops that recovered “lost” revenue
- Landing pages that matched outreach and ads
- Sales scripts + talking points so leads actually converted
Shop Requirements
- Production capacity: capable of handling orders of 1,000+ pieces when required.
- National shipping / delivery: able to ship or deliver orders nationwide (reliably, on time).
- Operational readiness: clear turnaround expectations, standard quoting process, and the ability to reserve production slots when deadlines matter.
The All-In-One Growth System
1) CRM + Pipeline
Build the machine that prevents dropped leads and makes forecasting real.
- Stages, fields, tags, and ownership rules
- Tasks & follow-up automation
- Vertical segmentation (Race/Union/Event)
- Reporting dashboard & hygiene rules
2) Lead Generation
Outbound + warm reactivation to fill the pipeline with deadline-driven buyers.
- Cold email & warm email campaigns
- Targeted list building per vertical
- Calendar-driven outreach timelines
- Deliverability-first sending practices
3) Nurture & Reorders
Turn one-time orders into predictable seasonal cycles.
- Quote follow-up sequences
- Post-delivery reorder sequences
- Seasonal campaigns by vertical
- Segmented newsletters (ideas + deadlines)
4) Landing Pages & SEO
Vertical pages that convert and support outreach + ads.
- One page per vertical (Race/Union/Event)
- Fast quote forms + proof + process
- Local SEO fundamentals (conversion-first)
- Tracking + conversion events
5) Social Ads
Targeted vertical offers + retargeting (not random boosting).
- Cold prospecting by role/interest/geo
- Retargeting site visitors & engagers
- Creative + copy built around deadlines
- Lead routing directly into CRM
6) Sales Enablement
Scripts + talking points so your team closes what we generate.
- Inbound response scripts
- Quote follow-up scripts
- Objection handling (timeline, price, art readiness)
- Vertical one-pagers for the sales team
Vertical Playbooks
We focus on verticals that buy on deadlines, reorder seasonally, and value reliability—exactly the kind of customers a strong shop can win and keep.
Race Directors
- Primary pain: deadlines + sponsor/logo requirements + “one less thing to worry about.”
- Messaging angle: on-time delivery, sponsor compliance, smooth ordering.
- Repeat paths: spring/fall races, volunteer/staff shirts, sponsor bundles.
Labor Unions
- Primary pain: trust + consistency + simplicity for the organizer.
- Messaging angle: reliable reorders, clean approvals, professional delivery.
- Repeat paths: annual events, drives, member appreciation, safety programs.
Special Events / Haunted Houses
- Primary pain: merch revenue + speed + creative direction.
- Messaging angle: bundles that sell, limited drops, fast turn.
- Repeat paths: seasonal merch drops, staff apparel, limited-edition themes.
CRM & Pipeline: The Non-Negotiable Backbone
- Clear stages + “definition of done” per stage
- Lead routing (who owns what + when)
- Task automation (speed-to-lead, quote follow-up, reorder prompts)
- Segmentation by vertical + season
- Dashboards that show what’s working and what’s stuck
Website, SEO & Landing Pages
Per-Vertical Landing Page Elements
- Proof (photos, logos, testimonials, “trusted by”)
- Simple 3-step ordering process
- Deadline confidence language (on-time delivery)
- Fast quote form with only what matters
- FAQ that removes friction (art, timelines, minimums)
SEO Focus (Practical)
- Service + intent pages (where appropriate)
- On-page optimization (titles, headings, intent)
- Internal linking + proof placement
- Conversion-first site structure (SEO that sells)
Sales Enablement: Scripts, Talking Points, and Follow-Up
Sales Assets We Provide
- Inbound response scripts (fast + confident)
- Quote follow-up scripts (value, deadlines, next step)
- Objection handling (price, timeline, committee approval, art not ready)
- Vertical one-pagers (Race/Union/Event)
Sales Operating Rules
- Speed-to-lead: respond quickly when possible
- Next step required: every lead has a next follow-up date
- Quote triggers follow-up: no “send and pray”
- Notes matter: capture timeline, decision process, constraints
Investment
Management Fee
$3,500 / month
Wabash Marketing — all-in-one system management
Includes: CRM setup/ownership, outbound + nurture email, landing page/SEO work, ad management (if applicable), and sales enablement materials.
Typical Additional Costs (Not Included)
- Ad spend (paid directly to platforms)
- CRM software (HubSpot, GoHighLevel, Pipedrive, etc.)
- Email sending tools (if needed)
- Web hosting / site builder costs (if applicable)
- List enrichment tools (optional)
FAQ
Do we need a CTA on this page?
Not required. This page is primarily for clarity and scope. Wabash Marketing can run the system directly through outreach, CRM workflows, and sales enablement.
Why “one shop at a time”?
This is hands-on and operational. We partner with one screen printer at a time so it gets full attention and full accountability end-to-end.
Wabash Marketing
All-in-one growth system for screen printing shops • built for Race Directors, Labor Unions, and Special Events.