Today, many business owners are confused about whether to invest in social media or websites.

The fact is, they should be investing in both. But if you must choose one over the other, it’s smarter to spend your time and money on creating a website.  

Here are 5 ways that your website builds your business:


1) Websites gives more information to your customers.


The internet has changed the way in which we do business. Gone are the days when a company could just rely on word of mouth advertising and personal referrals from customers to survive, as now people want more than that – they’re looking up your products or services online before even going into physical stores or making the first point of contact. Your website is the first impression. This means that if you have any potential clients, websites will be an important factor for them in deciding what makes YOU stand out.


2) Social media ≠ Website.


Many clients say “I have social media, I don’t need a website” and this is misleading to believe. Not everyone has access to the internet and there are those who only use it for its networking capabilities. Your social media should just be a tool to use in order to bring people to your main business page.


3) Websites rarely go down…social media frequently does.


Recently, Facebook, Instagram, WhatsApp, and more went down for HOURS, with no end in sight. This is a huge eye-opener to those who run their business communication and advertising solely off of these platforms. For example, if your business relies on Facebook to message clients or to gain business, you had hours of lost revenue while Facebook was down. In this case, you as a business owner have no way to fix the issue or control the outage, but you still risk losing business (and MONEY) because of this.


Also, it’s not surprising that Facebook & Instagram are not always business-friendly. The algorithm has been hiding more content related to your company, making it hard for you post and interact with potential customers in the proper way.


4) Advertisement that YOU control.


Websites can be a great and cost-effective way to promote your business. They allow you the opportunity for customers, both current as well potential ones, while giving them more insight into what type of deals might seal the deal with someone who is interested in your services or products. You also have complete control over how changes are made…which means very few limitations when it comes down updating or changing anything on our website (you could even add additional pages).


5) Credibility is key.


With the internet making it easier than ever for people to find your business, you need a website that will give off an established vibe. Going outside of social media platforms like Facebook and Instagram can help create this impression with customers immediately.

In today’s competitive market place, few new businesses are able to capture their desired recognition without building up some form of web presence. As an owner running any type of business, it’s critically important to not lose out in front-running potential clientele. Developing yourself professionally via one good-looking site offers major advantages over having a basic social media page.


Social media is a great tool, but it is difficult to grow a business on its own. A website and professional marketing agency are just as important of tools to have in order for you to reach success with your company. You can’t forget about these other aspects while focusing on social media alone. If you want help making sure all of your bases are covered, contact Wabash Marketing today so we can discuss which options are available to make this happen for you.


We work closely with our clients every step of the way – from creating an effective strategy through executing tactics that increase sales online. It doesn’t matter if you’re looking at SEO, digital advertising, or more; we’ve got experience helping companies succeed in all areas.

If your business or organization would like to work with Wabash.Marketing as to achieve results in both sales and marketing, please request a Free Consult here: FREE MARKETING CONSULT